3 Proven Tactics To Grow Your YouTube Channel Organically
YouTubers worldwide are breaking their backs from the burden of paid advertising. For that reason, research for “YouTube organic growth” has gained massive traction in 2022. To help you grow your YouTube channel organically, we’ve sampled the best tips that have worked in our 1000+ video projects with excellent results.
Nevertheless, before delving deeply into the tips, let’s have a summary of the strategy.
It comes in three parts that synergize each other—appearing on YouTube video search results, click-through rate, and video engagement.
- Appearing on YouTube Video Search Engine Results
Who wouldn’t want their videos to rank higher on YouTube’s search results page? Unfortunately, apart from experts, many YouTubers can only wish that their videos rank top in search results. This article unveils the trick behind ranking high.
- Click-Through Rate
When you embark on YouTube’s organic growth journey, the click-through rate is a metric you cannot afford to ignore. This article will train you on how to double the chances of having YouTube visitors click and watch your videos.
- Video Engagement
If you beat all the odds by sheer luck and your YouTube video ranks high in the viewer’s search results, then the YouTube algorithm works in your favor. It’ll suggest your video to more YouTube viewers. Of course, that’ll immensely boost the click-through rate.
Nonetheless, there’s a possibility your viewers get disappointed by your poor-quality videos. That means there will be no video engagement in the form of video likes, positive comments, and shares. Consequently, the YouTube algorithm will mess up your channel’s organic growth.
Now let’s delve deeper and see how you can find your way around the three barriers to YouTube organic growth.
- Appearing On YouTube Search Results (YouTube SEO)
As I have mentioned before, featuring on YouTube’s search results is very crucial when it comes to YouTube’s organic growth. There are some conventional best practices, best known as YouTube SEO, that boost the probability of your video appearing on the search results.
i. Keyword Research
It is crucial to choose the best keywords for your YouTube videos. Take time to engage in deep research for the seed keywords common in your niche. Long-tail keywords are the best since they increase the probability of your video appearing on the search results. However, let the YouTube keyword suggestions guide you in making the best long-tail keywords.
Make a video whose content matches the seed keyword and use the keywords to optimize it. Luckily, a keyword tool—Keywordtool.io—can help you scale the process.
It’s important to note that the quality of your video should match the keywords used. Otherwise, YouTube places some limitations on YouTube channels whose videos have low engagement. Ultimately, videos that help viewers solve particular problems get good results.
ii. Adding Closed Captions to your YouTube videos
Closed captioning—inserting the text version of the speech in a video—boosts the video’s search engine optimization. That’s why expert videos usually come with professional closed captions. April’s creator round-up shows that many YouTubers had reached a broader audience when they included closed captions and subtitles in their YouTube videos.
So how does this work? When you manually add closed captions to your video content, you probably allow the YouTube search engine to analyze your video content word by word. It increases keywords density and diversity, which makes your videos rank higher for the specific keywords.
On the other hand, when you use the auto-generated closed captions, YouTube will not index the captions. You can read here why you must avoid using YouTube’s auto-generated closed captions.
Researching for keywords, optimizing for YouTube SEO, and subsequently adding the closed captions is a laborious process. If you lack the time, you can delegate the task to online platforms like Youboosta or look for freelancers to help you optimize your YouTube videos.
iii. Adding Appropriate Tags and Hashtags to Your YouTube Videos
Using correct tags and hashtags on your video content has been proven to contribute to the organic growth of YouTube channels. Essentially tags assist the YouTube algorithm in knowing more about the content of your video to suggest it to appropriate viewers. On the other hand, YouTube uses hashtags to classify together videos with the same or similar hashtags.
Thus, the YouTube algorithm lists your content when a viewer conducts a search that matches your video tag. Moreover, it gets easier for viewers searching for related videos on the platform because video content carrying the same hashtag appears under the exact search.
- Working On Video Click-Through Rate
With the YouTube server receiving over 29000 hours of content uploads in a single month, your video content needs to stand out to receive at least 1000 views and subscribers. Do you now understand the social media craze; subscribe, subscribe, subscribe?
So, what do you need to boost the viewership of your video? The secret is working on your YouTube video’s click-through rate in the following ways;
As insignificant as it may look, a visually appealing but relevant thumbnail determines your video’s click-through rate. Essentially, a thumbnail should use the right font and image related to the video and must also be a reflection of your brand.
A good thumbnail acts as bait to attract many YouTube visitors to view your videos.
Luckily, you can still create great thumbnails without the technical design skills by simply hiring a freelance designer. Furthermore, this helps you concentrate on your specialty—producing YouTube content.
ii. Video Title
Choosing the best title for your videos carries the same impact as selecting the right words for a billboard! A compelling title boosts the overall tally of impressions on your video.
Thus, it would be best if you strived to optimize your content for the YouTube search engine and human beings. Make them capture the attention of potential viewers such that they’re interested in clicking on the video to know some more.
Some of the best video titles that experts use include power phrases like 5 Tricks to, The Best Way To, Did You Know, How To easily, etc.
Experts make the best video titles using a keyword and a power word complemented by a numeral (where applicable).
iii. Video Description
A video description is a brief overview of a YouTube video just placed below it. The first few lines of a video description play an essential role in boosting your YouTube channel’s organic growth if done well. Let’s see why.
When a YouTube user conducts a video search, only the thumbnail, the title, and the first few lines of the description appear on the search results. Often, YouTube visitors skim through the video description to determine whether or not the video content has what they’re looking for. For that reason, a video description directly impacts your YouTube video’s click-through rate.
- Working On Video Engagement
Most content creators ignore video engagement, yet it’s the most critical ingredient of YouTube’s organic growth.
Visualize a scenario whereby a random viewer accidentally lands on your YouTube content, clicks, and watches it. You should capitalize on that moment and give the viewer a reason to search for more of your content.
You guessed it right; quality over quantity is the principle that works best in video engagement.
So how do you boost your video engagement?
i. Creating Super Interesting Videos
Every second of your video content should count. One idea should logically give way to another to keep the viewer hooked from the start to the end. Confusing video content will piss off the viewers and then turn them off.
One of the tricks is bringing the most exciting part at the beginning of the video or promising the viewer to share the juiciest piece at the end. A promise keeps the viewer hooked.
In a well-created video, the intro should be the shortest. What should follow the introduction is a brief description of what to expect in the video.
While doing this, you should ingeniously but politely ask your viewers to subscribe, leave comments, tap on the notification bell, or you can even leave a question. You may also repeat the request at the end of the video.
ii. Share Your Videos
You can significantly grow your YouTube channel organically by sharing your video content on all your social media platforms and relevant groups. For instance, if you are in the dating and relationship niche, only share your videos with dating and relationship groups on Facebook, not DIY groups or bikers groups. Creating awareness of your content leads many random visitors to your channel. In the long run, they become your fans.
iii. Responding to Viewers’ Remarks, Comments, and Questions
When you take your time to react to your viewers’ comments and questions on your content, the YouTube algorithm notes the video engagement and, as a result, shows the video to more viewers who showed interest in similar content in the past.
Moreover, when you react to viewers’ comments with notifications turned on, they get notification emails. Consequently, they go back to your YouTube video, increasing the video engagement.
How you implement the three tips highlighted has a significant impact on the organic growth of your YouTube channel. Planning and implementing everything may consume much of your efforts and time, especially for the tasks you lack the technical know-how.
Therefore, it’s always advisable to seek professional freelancers to help you draft closed captions, design thumbnails, etc. It’s worth it all to incur some cost for the organic growth of your YouTube channel, or isn’t it?