Video tags are an important component of YouTube’s search algorithm as they enable the video-sharing platform to understand your video’s content and match it to viewer searches. As such, these tags help improve your ranking factor by complementing your video’s primary metadata, allowing you to reach out to a wider audience.
The primary advantage that video tags give your channel is that they enable your video to show up for searches that positively correlate with the keywords you have used. This helps your video show up in more viewer inquiries, especially if the content of your video is commonly misspelled.
YouTube tags also come in handy when describing the overarching topic your YouTube video falls under. This helps attract the right attention to your videos and keep up with your competitors by making it easier for your targeted viewers to find your content.