The secret to making a compelling YouTube video description is focusing on clarity, preciseness, and providing valuable information. It starts right from the first paragraph, where you will include words from the video title, primary keywords and ensure you write the section in a friendly way to the viewers, the search engine, and the YouTube algorithm.
A rule of thumb is to always include your primary keyword(s) on the YouTube Video title to help in pulling in the right traffic from user searches. Once you have your video title right, you can now work on the full video description while sticking to the following rules:
- Utilize search-friendly keywords and natural language to appeal to readers and compel them to click on the video.
- Avoid keyword stuffing your video description
- Make your description brief and concise
- End your video descriptions with a strong CTA
The first few sentences of your video descriptions briefly tell the YouTube algorithm what your video is all about, making it much easier for the algorithm to know your video category.